10 Key Metrics Every Capital Investor Evaluates
Financial Performance Indicators:
- Revenue Growth Rate - Measuring consistent income increases
- Gross Margin - Profitability after direct costs
- Customer Acquisition Cost (CAC) - Investment per new customer
- Lifetime Value (LTV) - Total revenue per customer relationship
- Burn Rate - Monthly cash consumption rate
Market & Operational Metrics:
- Market Size & Growth Potential - Total addressable market analysis
- Customer Retention Rate - Long-term customer loyalty
- Product-Market Fit - Alignment between offering and demand
- Team Experience - Leadership track record and expertise
- Competitive Advantage - Unique value proposition strength